BETTER MLS Introduces AI Operating System to Reinvent U.S. Real Estate Listings
BETTER MLS is a startup trying to provide more than just a multiple listing service for the U.S. market. The Miami-based company plans to launch in 2027 and build a digital, AI-enabled “operating layer” for local real estate associations to own and operate.
A. Portal: Better MLS will have a property search portal for consumers to search for properties listed by local MLS members. The Portal will display properties for sale and for rent.
BETTER MLS addresses the critical issue of real estate deals not originating from exposed listings by creating a transaction pipeline. This is achieved by linking property listings with buyer and renter demand, and capturing all leads and inquires entered into the platform through the CRM.
Of greater concern, however, is getting the local MLS associations to buy into the concept and agree to go along with the AI-driven framework that will be owned and operated by the associations through the BETTER MLS software as a service (SaaS) model.
This new BETTER MLS system will offer cloud-based software to the local real estate associations for less money than what is currently being spent by MLS’s to run their current systems. Associations will also own their own data and all of the member contact information within the system.
Michael Gerrity, CEO of World Property Ventures (which owns BETTER MLS) says BETTER MLS will be an “AI-powered operating system” for real estate associations to “take back control” of their data and of their relationships with their members rather than being inconvenienced by external technology offerings.
Practical Takeaways for Buyers & Investors:
- Property Markets in the U.S. will benefit from improved efficiency of listings and demand through the application of AI technology.
- Watch the local MLS associations. The BETTER MLS model could be transformative to inventory movement and consequently faster turnover and a more stable and predictable real estate market.
- New opportunities for property for sale from the U.S. to open up on the global platform of GLOBAL LISTINGS for foreign investors and buyers.
- Real estate professionals can leverage a powerful CRM and networking capabilities, allowing them to close more sales and boost market efficiency.
The Final Takeaway:
BETTER MLS is set to revolutionize how property is listed and sold in the US, potentially shifting control back to local MLS’ in the process. The successful deployment of such a powerful AI platform will represent a significant market infrastructure shift, and as such is of great interest to global property investors and should be closely monitored.
